In times of political upheaval, green business owners may feel as if their customer base is slipping away. Sure, it may seem as if consumers are watching from the sidelines right now in the U.S., trying to anticipate how their lives and health may be affected by a Trump Administration. But now, actually, may be the time to remember the most essential ingredient of any momentum or social change: people’s demand. A huge segment of our society, especially millennials, want…

Often, green business entrepreneurs stick with a specific, limited focus. Instead, they should think like eco-citizens by applying a holistic philosophy of sustainability to their business practices.