Best Business Books for Ecopreneurs: Axiom’s 2008 Awardees

Seeking new sources for inspiring business ideas, leading-edge strategies, and eco-entrepreneurial ventures? Look no further than the inaugural Axiom Business Book Awards, sponsored by the Jenkins Group, Inc. The awards committee combed the globe in search of the year’s best business books before naming awardees in 25 categories including entrepreneurship, business ethics, and philanthropy. If you’re in need of a new book to add to your gym bag or carry-on bag, try one of these winning titles: Leadership Conscious Business:…

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What’s in a Name?

One of the things I struggle the most with in getting my business started is what on earth to call it. The easiest way to name a new business is to use the owner’s name. Well, when your last name is practically unpronounceable, not to mention difficult to spell, that doesn’t seem like the best option. As soon as I knew I wanted to own my own business, I started thinking of ideas for names. As I traveled for the…

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Target Practice – Finding The Right Green Consumer

Many entrepreneurs I have worked with have insisted that everyone can benefit from using their product. While possibly true, I’ve always encouraged my clients to focus not on who could USE their product but, who would BUY their product … right now … today or in the very near future. Focusing most of the marketing time and money on those consumers results in immediate sales and the opportunity to spend more in the future to attract those perhaps more reluctant…

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How To Package A Green Product

We’re green entrepreneurs right? We eschew over-packaging. We skip the plastic overwrap. We limit the packing materials. We think reusable. But…will consumers pay for it? A recent Nielsen study shows that half of all US consumers would give up all convenience packaging if it would benefit the environment. 58 percent feel that packaging designed for easy stacking/storing at home is dispensable 55 percent would give up packaging that can be used for cooking, or doubling as a re-sealable container 53…

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DOE Partners With VC Firms to Launch Renewable Energy Businesses

At the Cleantech Forum XVI in San Francisco on February 27, 2008, Assistant Secretary for Energy Efficiency and Renewable Energy Andy Karsner announced the three venture capital firms chosen to partner with the Department of Energy to place an Entrepreneur in Residence in national research labs. Each venture capital firm will select an entrepreneur to work very closely with a particular lab to speed commercialization of research in renewable energy technology. I spoke with Steve Vassallo, Principal at one of…

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Making Green Business Dreams a Reality: Writing a Business Plan

How does a business go from an idea in your head to a functioning venture that runs smoothly and turns a profit? It helps to get your ideas on paper, and this is where a business plan comes in. A business plan is essential for materializing your business and getting on the road to success. I’ll admit, I’m a bit intimidated by the thought of sitting down to write a 10-page document about my business dreams. Don’t even get me…

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Where To Get A Green MBA, And Beyond (pt. 1)

Have you been pondering getting your feet wet in the ever expanding world of green business? Perhaps you’re already in it, to a degree, but want to go deeper. An MBA perhaps? Online MBA? Sustainable Development? Design? But where? Coming next Thursday, I’m going to tell you what I know from personal experience at one of the premier places today to get a sustainability focused MBA: Presidio School of Management. But first, let me tell you what else I know,…

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Green Business Podcasts: Are You Tuned In?

In an entrepreneur’s world, staying current means staying ahead of the competition. Yet with all of the urgent tasks piling up on your to-do list, keeping tabs on the latest industry news and views can easily fall by the wayside. Don’t lose that competitive edge — listen to it. My personal introduction to the growing menu of green business podcasts came while searching for strategies to make my commute time and gym visits more productive. Ranging from four minutes to…

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Times They Are a Changing: Green Marketing Tips for Eco Entrepreneurs in 2008

Ad Age article Jacquelyn Ottman, president of J. Ottman Consulting, shared four green marketing predictions for 2008 with readers. While her predictions are meant for the big corporate and big agency readers of that magazine, eco entrepreneurs can develop their own marketing strategies based on what the big players see as the major market trends. 1. Ottman predicts, and I wrote about here , that consumers and manufacturers fed up with regulatory agencies’ inaction in the area of eco-labeling. With…

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