PUMA Re-Cut Project Upcycles Denim into New Shoes
A new line of shoes from PUMA is combining upcycling with social good, by turning leftover denim scraps into new shoes and giving 100% of the profits from the sales of those shoes to an orphanage in Vietnam. The PUMA Re-Cut project, which is part of the company’s Closing the Loop initiative, takes leftover denim from a nearby denim manufacturer (these denim scraps are used to test the shrinkage and color of the fabric), and uses it to sew uppers…