Small Businesses Must Meet the Needs of Customers Who Make Ethically Conscious Decisions
I stood before the refrigerated case of my locally owned and operated grocery store, staring at the plastic-wrapped meats and poultry. As a vegetarian for most of my life, this is not a place I visit very often. But it was a holiday weekend, and I had offered to prepare a traditional family meal for three generations. A butcher emerged from swinging doors, and I asked if I had overlooked free-range, organic, and possibly vegetarian-fed offerings. He shook his head…