E-commerce Archives - Ecopreneurist

Happy Anniversary, .Earth — A Top Level Domain that Brings Awareness to Global Issues

November 21, 2016

by Carolyn Fortuna

Today is November 21, 2016 and the one-year anniversary of .Earth, a Top Level Domain (TLD) that strengthens the voices of organizations looking to better the planet. Happy anniversary, .Earth — and thanks for all you do. The .Earth TLD offers environmental activists, NGOs, geospatial companies, and many others a platform to enhance their overall missions, business models, and online branding. According to their “What’s .Earth?” page, the philosophical concept of .Earth is larger than just the environment or…

For Entrepreneurs- The Importance of Brand Embodiment

December 6, 2012

by Megan Vick

Once upon a time, branding was simply a symbol, a name, and/or a design that represented a business. Today, branding stretches far beyond that realm and incorporates the people who work at that company. Because of Facebook, Twitter, Google+, and LinkedIn, nearly every employee represents his or her brand- whether they want to or not. And it is absolutely critical that your brand is represented properly all the time.

The Paperless Office: Will it Ever Really Happen?

June 22, 2012

by Guest Contributor

One of the biggest issues preventing the wide-spread adoption of a paperless office is old habits. People are simply accustomed to using paper for a variety of things. While new technologies are emerging daily, they take time to gain acceptance and mainstream popularity.

Original paperless office systems were technical, expensive and required extensive chances and planning within the office. Newer systems are streamlined, easy to use and simple to set up. While the paperless office might not be the main way of operating a business in the next month or year, it is closer to reality than ever before.

Infographic: New Survey Reveals Shift Towards Paperless Office

February 17, 2012

by Priti Ambani

New research shows a significant number of Americans plan to cut their paper consumption in half in the next 5-10 years. That’s one of the findings of a new survey of 1,000 Americans conducted by TNS global on behalf of Nitro – the maker of PDF products. Nitro developed the survey to find out why offices have not gone paperless in the age of iPhones, tablets, and computers.

Cleantech Startup Accelerator 'Greenstart' Begins Second Program For Eco-entrepreneurs

February 13, 2012

by Priti Ambani

Greenstart, the first startup accelerator exclusively designed for the cleantech industry, begins its second accelerator program today with a new cadre of companies under a tightened focus. Today also marks the launch of Greenstart’s new in-house design practice, which will provide product, service and brand design for startups selected for its 3-month accelerator programs.

Grow Your Own Vegetables With Smart Gardener – Interview Part I

February 6, 2012

by Priti Ambani

Smart Gardener is an internet based productivity tool that enables enthusiastic gardeners to easily design, grow and harvest a successful organic vegetable garden.

With all the ambiquity surrounding food these days, it seems most of the food we eat is manufactured not grown, leading us to question -where does our food really come from? In most cases, there is one conlcusion: to truly have complete control on what we eat- we need to grow our own food.

Cleanweb Hackathon NYC: Winning App Helps Shoppers Find Efficient Appliances

January 24, 2012

by Priti Ambani

The second edition of the Cleanweb Hackathon concluded this past weekend in NYC bringing together scores of innovative minds in information technology who believe “cleantech” can solve the resource constraints of the 21st century.

5 Lessons For Eco-Businesses From Jessica Alba's Honest Company

January 19, 2012

by Priti Ambani

Jessica Alba is using her star power to launch a brand new e-commerce business – Honest.com that sells eco-friendly baby products. Through an innovative business model for safe baby stuff, Alba has shown some keen business acumen.

She says the idea was born after she learned that toxic chemicals are widely used in everyday products. What shocked her was the fact that only a few hundred of the more than 80,000 chemicals registered for use in US products have been adequately tested for safety.