Making “Green” A Part Of Your Product or Service Bundle

In many industries and demographic regions, companies find themselves in the less than desirable situation of competing on price because their product or service has become so common place and customers are so focused on it. When this occurs, it can be tough for a business to expand and gain market share without squeezing their margins to the point where it becomes unsustainable.
There is another option, however, and it is one that more and more business owners and managers are becoming aware of: product and service bundles. Bundling essentially means putting more than one product or service together into a single offering and it has the effect of removing you from the price arena where all your competitors are.

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Webinar Today: Plastic Bag Reduction Strategies For Businesses and Communities

Ecopreneurist is teaming up with Scott Cooney of GreenBusinessOwner.com  & Inspired Economist to bring you a webinar series focussed on bringing sustainability into your business.  These webinars are completely free with no strings attached.  Today’s Webinar! Effective plastic bag reduction strategies, June 6th, 6pm EST/ 3pm PST What: Win-win plastic bag reduction strategies for businesses, consumers, and communities. We all know plastic bags are bad. So how do we reduce their use? Some places have banned them outright. Others have imposed fees. Many…

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Think Inside the Box: The Conscious Box Helps Subscribers Vote with Dollars

Jameson Morris, Jesse Richardson, and Bjorn Borstelmann, the 20-something entrepreneurs sought to connect subscribers with small and large purpose-driven businesses working to make a difference on environmental and social levels. Thus the Conscious Box was born, the subscription service that delivers curated boxes filled with eco-friendly, fair trade, and organic goods right to subscribers’ doorsteps.

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Ecopreneur Interview Series: Sustainable Life Solutions

Part 15 in a series where Krates Ng (co-founder of Mokugift the ecard service) interviews fellow ecopreneurs.  Today, Krates interviews Dianne Martz, co-founder of Sustainable Life Solutions.  Sustainable Life Solutions partners with electricity providers, and also market directly to consumers, to provide smart ideas and products to help people consume less energy and save money doing so. 1)     Why did you start your company? I began my own personal journey toward living more sustainably a few years ago; learning how,…

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Sweetgreen Greens Fast Food

Looking for a model of good, green entrepreneurship? Well look no further than sweetgreen. Started by three entrepreneurial 24-year old Georgetown grads in D.C. in 2007, sweetgreen is reinventing fast food, turning it into a healthy, casual, sustainable alternative. Having eaten there many times, I can tell you that it’s addictive. It is a winning combination of good food, good vibe and good location(s). You don’t have to take my word for it. The food has garnered great reviews and…

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One Great Way to Support Green Startups: Think Inside the Box

Here’s an idea that comes from outside the green business world, but has much to offer us and I think should be repeated all over.

In London, KiosKiosk is a simple, powerful, powerfully fun idea: Create an attractive temporary space for upcoming (but ready to sell) businesses to be at, in a high traffic area. At no cost.

Backed by the London Sustainable Development Commission, businesses just need to submit a brief form describing what they’d like to use the kiosk for, when, and why they are a good idea for the KiosKiosk and vice versa.

While the KiosKiosk is focused on creative/design/arts/music businesses, such an idea could, and should be replicated for green startups, many of which, like any small company, may not have the funds or credit history to get a full fledged, full time space

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Interview with Carmen Spagnola of m

A Green Printer interview with Carmen Spagnola, entrepreneur and owner of m. 1. What made you want to start m? I started m because I was a frustrated consumer.  I decided that  if I want to have access to smarter, more beautifully designed, more  responsible products and amenities for my home and family, I was going to have to create more demand.  Markets are a bit of a chicken-and-egg  relationship.  Many retailers will tell you that they only provide  what…

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Howie’s Shows How to Make Truly Sustainable Clothing

With all the talk of green clothing these days, one thing seems to be missing from the conversations: Sustainability. The old fashioned kind. As in how long it lasts. Yes, you can make clothing last by repurposing it into something else, but what if you’re just not that crafty, or don’t want to spend the time doing it?

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