suga yoga mat

Suga Yoga Mats are Made from Recycled Wetsuit Materials

As a long-time surfer and yogi, I’ve long known that surfing and yoga have a great synergy: both offer great benefits for the body and mind, and the activities themselves complement each other. Yoga helps balance out the hard work of the muscles, while surfing makes the body stronger and more balanced. And now Suga yoga mats are bringing them together in a new way. An innovative green business, Suga is making yoga mats from recycled wetsuit materials. This unique mat…

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nomadix

Own Less, Do More with this Sustainable Business

We’re big fans of conscious consumerism here on Important Media, and we love learning about brands that are doing sustainable business right. We met the fine folks from Nomadix at Wanderlust Squaw Valley (CA), and were instantly intrigued by their awesome products and #ownlessdomore attitude. Doing more with less stuff is the ethos behind Nomadix, offering a line of versatile towels with purpose. Designed by outdoor enthusiasts Chace Petersen, Zack Helminiak and Hunter Robinson, the Nomadix towel can be used for sweaty yoga, laying on the…

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etho capital logo

ETHO Launches a Fossil-free Exchange-Traded Fund (ETF)

Yesterday Etho Capital, in partnership with Factor Advisors, a subsidiary of ETF Managers Group, successfully launched the world’s first diversified, socially responsible and fossil-free exchange-traded fund (ETF) on the New York Stock Exchange. The ETHO ETF is based on the Etho Climate Leadership Index (ECLI), an index of 400 companies announced in October that is completely divested of fossil fuel companies, rigorously screened for sustainability criteria, and constructed of the most climate-efficient companies in each sector, offering investors a product with…

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sustainable investing

Sustainable Investment is Better for the Planet– and Your Portfolio!

As it becomes increasingly clear that traditional investments and holdings in fossil fuel companies are going nowhere fast, smart investors and companies are divesting from fossil fuels and putting their money into more sustainable investments. In a recent post on Grist, author Ben Adler explains that while divestment is often thought of in feel-good, sustainability terms– fossil fuels are bad for climate change and thus we should not support them– it turns out that fossil fuels are actually just a…

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5 Questions To Ask Before Buying a Home Based Franchise

5 Questions To Ask Before Buying a Home Based Franchise

If you’re ready to jump into the franchise world, congratulations! Starting a franchise is a great way to begin or continue your entrepreneurial career– and with so many franchise options available to you, there has never been a better time. Unless you have already decided to buy into a store-front franchise, like a food chain or gas station, you are probably considering a home-based franchise– this is the type of franchise business that you can run from your home. Home based…

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green franchise

Sustainability in Middle America: How Green Franchises Can Build a Better Business World

A few weeks ago I had the chance to attend The Franchise Expo, a huge expo that winds its way across America and Canada each year offering up an array of franchise opportunities. The franchise model holds a lot of promise to aspiring business owners: many people know they want to work for themselves, but don’t quite know what that job looks like or how to start it. Starting a franchise is a potentially easier way to own a business,…

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How to Green a Burrito or Fresh-Mex Restaurant: Top 10 Sustainable Strategies

Want to green your Fresh-Mex or burrito place?  There are some sustainable strategies unique to both restaurants in general and those which serve cuisine like burritos, tacos, and nachos.  Here are the top 10: Organi-fy your staples. Beans and rice are a staple on most Mexican/Fresh-Mex menus, and represent the grand majority of the calories you’ll be delivering. The great news is that this is an easy thing to get organic without breaking the bank. At our local food co-op,…

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Ecopreneurship Profile: The PlanToys Story of Sustainable, Healthy Toys and a Triple Bottom Line Company

Occasionally we profile companies we love here on Ecopreneurist. Recently, I had the pleasure to interview Kosin Virapornsawan, current business development director of PlanToys, a sustainable toy manufacturer. Sustainable Way, Sustainable Play: PlanToys Company Profile and History “When they started the company (Plant Group),” said Virapornsawan, “the first investors had an architecture background. After they started the founders really wanted to do something really good—they wanted to help kids—to educate them, to get them excited about sustainability. They used their…

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Urban Metabolism and Re-Nuble

In the three years since I founded my own company, I have learned that linkages are borne out of the unlikeliest of places. Five years ago, I was sitting with my colleague, Ranjith Annepu, discussing an idea Karl Marx first introduced – urban metabolism. Urban metabolism studies cities as if they were organisms, which exchange materials and energy from their surroundings to sustain life. This concept, was inspiring to both Ranjith and I because a majority of the human population…

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