What’s the ROI / payback period of LED light bulbs and other green upgrades?

Saving money and saving the planet are both great objectives for businesses. Luckily, they go hand in hand, as many sustainability upgrades pay for themselves very quickly with the energy and water they save (like LED lights, energy star appliances, water saving devices, and the like). But how does the green-minded business manager prioritize the wide variety of ways to green one’s business? Payback period and Return on Investment (ROI) are two measures used to determine whether something is, financially speaking,…

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Organic vegetables grow inside a Leafy Green Machine from Freight Farms

Leafy Green Machines Grow Organic Vegetables Locally

Freight Farms, a Boston based start-up, it taking refrigerated shipping containers and re-purposing them into Leafy Green Machines — hyper local hydroponic farms that grow organic vegetables and can be located anywhere. The 320 square foot units can grow as much produce as two acres of farmland while using less water per day than the average American needs for a single shower.

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5 Awesome Tips for Inbound Marketing

5 Awesome Tips for Inbound Marketing for Digital Marketing 101

Our media company offers a range of news and lifestyle sites that inform and educate readers, but we’re also in the business of promoting cool brands with our inbound marketing services. This digital marketing technique can help even small businesses become more successful online, and it’s a key topic in the conversation about boosting SEO and improving online marketing. Old Marketing vs. New Marketing Marketing has experienced a dramatic shift over the past few years as people have turned more to…

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How to Green a Coffee Shop: Top 5 Strategies

Throughout history, coffee shops have been where citizens gather to change their society. In the 1700s, coffee shops were where the fires of the American Revolution were fueled. In the 1800s, coffee shops were where laborers debated their rights during the Industrial Revolution. Today, as we too fight for our right to a sustainable society, coffee shops may yet again become one of the most important small businesses in America. If you currently own, or plan on opening a sustainable…

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