As the Important Media accounts manager, I answer all the inbound emails for our network of sites. I work with companies everyday to help promote their brands, whether it’s a helping out a local solar organization or sharing the cool products from a sustainable kitchenware company. However, I also filter through a gazillion emails from people trying to pitch their content to us in all the WRONG ways. So I thought I’d share some of my insights, with two hopeful outcomes: If you’re a…

If you’re a business owner, you’re probably looking for ways to get the word out about your company, and there are lots of tips and tricks for how to make your way in the world of marketing. As the Accounts Manager for Important Media, I see all manner of pitches everyday: some good, some great, but most pretty terrible. I wrote about my experience with some of these in the recent post about how NOT to pitch content.  We work…

Native advertising, or native content, is an advertising form that helps share the story of your brand, and can help boost your marketing ROI.