The circular economy has dawned on us, partly through innovation and partly through the downward spiral of depleting resources. The flat one-directional consumer based economy is being replaced with a need-based-sharing model. Simply put, our consuming mentality needs a rethink in a way that spells all round prosperity for the planet and people.

Obviously this new way of thinking needs new infrastructure in terms of business models to reform how we manufacture, sell and use these commodities. How about, for starters, we forget ownership of goods and materials and only buy performance?