Water Pricing is Not the Roadblock to Water Innovation
There is a commonly held view among industry observers that “water is undervalued” and “water is underpriced.” Gloomy venture capitalists frequently cite the fact that “water is underpriced” as having the effect of hindering innovation and adoption of new technologies in the water sector (… and, incidentally of course, the ability to make good returns on venture capital investment). If water were properly priced, so goes the logic, then investment would follow, and innovation would flourish. It is worth remembering…