Maryanne Conlin

Hear Maryanne speak on Social Media for Socially Conscious Brands at Expo East on September 27th! Maryanne Conlin is CPG brand marketer and digital marketing expert, CEO of RedRopes Digital and Partner Digital Strategy, 4GreenPs. A Shorty Award winner for best Green Content on Twitter, she was a member of the IAA team that won the Green Award in 2010 and most recently was a finalist for the PRSA - Los Angeles PRISM awards for social media. She and her team focus on providing strategic marketing direction, custom content for web, mobile and social platforms, social media community management and online promotions and digital advertising solutions for companies in the green, food and Hispanic space. Follow her on Twitter @maryanneconlin

“Oh Yeah – We’re On Facebook” is Not a Social Media Strategy

While traditional brands suffer from this misconception as discussed in this great article in Venture Beat, for natural brands the missed opportunity to capitalize on the online green community is breathtaking.  Unlike the mass market of traditional brands, the green world lives and breathes online! Unless you live in enclaves like Portland/Boulder/ Marin, it’s easier to find fellow green consumers online than in your own neighborhood. So, natural products consumers build relationships with like-minded folks and brands on the internet,…

Read More

3 Steps to Great Content Marketing For Green Brands

It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase.

Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties.

Read More

50 Shades of Green

Deep green, light green, pistachio – the more being green becomes mainstream the harder it can be to exactly define the green consumer.Taking the time to define those consumers- how they live, where they get information, what drives them can provide insight and a much better idea of how to target your brand. No longer does the green consumer rule for green brands…unless you consider all of the different shades.

Read More

How to Grow Your Small Toy Business

How does a small company compete against the big guys in the toy industry? In particular as pointed out by Wendy Johnson, with Birchtree designs writing on the contest Facebook page:

Read More

Helping Small Businesses Go Green, Profitably

I’ve heard this conversation a number of times at the small-to-medium sized enterprises (SME) I work with:

Green Vendor: “So Mr. CEO, how many of my carbon neutral, biodegradable, BPA-free whoozamacallits would you like to purchase?”

Read More

The BigFoot of Climate Change

This is another  in our series of environmentally focused cartoons we are featuring from Seppo Leinonen a cartoonist from Finland. I met Seppo through Twitter @sepponet and loved his business oriented green cartoons – I think you will too!

Read More

Rising Health Care Costs Lead to Outsourcing

This is another  in our series of environmentally focused cartoons we are featuring from Seppo Leinonen a cartoonist from Finland. I met Seppo through Twitter @sepponet and loved his business oriented green cartoons – I think you will too!

Read More

Blowin In The Wind

This is the first in a series of environmentally focused cartoons we wil be featuring from Seppo Leinonen a cartoonist from Finland. I met Seppo through Twitter @sepponet and loved his business oriented green cartoons – I think you will too!

Read More
Contact

Ecopreneurist ®
Is a trading style of
B2B Quote Services LTD
Creedwell House
32 Creedwell Orchard
TA4 1JY