John Simonetta

As the owner of the promotional items consultancy Proforma Green Marketing, I have confronted the truth that the world sometimes perceives marketing as a wasteful practice, often rightly so. However, marketing is still essential in every business.

3M Goes Green

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Like your 3M Post-it notes but are concerned about their impact on the environment? Well so is 3M and starting in 2007 they started to provided eco-friendly versions of all their basic products called Post-it® Recycled Notes. Is this green washing or real concern? I suspect neither and…

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GreenWare Cups

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. GreenWare cups resemble clear plastic cups but are made from a resin derived from corn called Natureworks® PLA (polylactic acid) resin. If you are a business, festival, music event, stadium or other venue selling drinks in cups, please consider these as a alternative to petroleum based plastic cups.…

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Greening Business

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. The world often perceives marketing as a wasteful practice. However, it is still essential in every business. The good news is that companies like ours, proformagreen.com are manufacturing with greener, more resourceful printing processes and materials now more than ever. Mugs, pens, tote bags, the list continues to…

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