John Simonetta, Author at Ecopreneurist

John Simonetta

As the owner of the promotional items consultancy Proforma Green Marketing, I have confronted the truth that the world sometimes perceives marketing as a wasteful practice, often rightly so. However, marketing is still essential in every business.

Seed Paper: GreenWashing or Saving the Planet?

September 23, 2008

by John Simonetta

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. A number of manufacturers are working on natural (non-dyed) paper impregnated with seeds. The idea is that if you plant items made of these papers flowers or trees will grow. Bloomin’ Promotions and Seed Cards are two manufactures doing this type of thing. I really don’t know what…

What If Clients Expect a Card? Can You Do It Green? – Recycled Holiday Cards

September 18, 2008

by John Simonetta

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. It is September and in the promotional products industry that means it is time to start talking about holiday cards. Most companies find holiday cards a great way to show appreciation to their best clients or to send a special thank you to their employees. Most Ecopreneurists will…

Debco’s Green Catalog Defines Eco Terms And More – Well Done!

September 6, 2008

by John Simonetta

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Debco – one of the larger manufacturer’s of promotional items in North America – recently posted a new all green catalog. The catalog is available on their website at www.debcosolutions.com under the downloads tab. One of the things that Debco did in this catalog which I wish more…

Envirobinder- The Eco Conscious Alternative To The Vinyl Binder

August 27, 2008

by John Simonetta

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Independent Printing has started a blog at www.designed2print.wordpress.com, which has a number of good articles on the changes in the printing industry. The site covers how Independent Printing is staying ahead of the curve by offering not only Forest Stewardship Council paper and vegetable based inks, but also…

Coffee On The Cob – Are Corn Plastic Mugs Eco Friendly?

August 22, 2008

by John Simonetta

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. There has been a growing conversation in the promotional items market about items made from corn plastic. For us this conversation normally comes up when clients debate the pros and cons of corn plastic mugs like those offered by the manufacturer QuickPoint. The argument normally goes like this.…

Recycle Your Water Bottles On Your Laptop

August 19, 2008

by John Simonetta

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. From leather to leader is how Leed’s explains it on their website. How about from bottles to briefcases? That might be a better description for Leeds line of 100% recycled promotional items made from water bottles and other recycled everyday items. Leed’s Owl line of bags and other…

How To Make A Green Pitch Without Greenwashing

August 16, 2008

by John Simonetta

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. To capture as much information on new ideas and products coming from the convention as I could I went out and got a video camera and recorded a number of vendors talking about thier products. The videos are on YouTube at http://www.youtube.com/proformagreen. If you are a green entrepreneur…

Green Is The Theme For Convention

August 12, 2008

by John Simonetta

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. This week John is writing about his experiences at his national convention… I am at the Proforma national convention this week, a gathering of our sales folks in Orlando, Florida. It is a once a year chance to meet one-on-one with most of the top manufacturers in the…

Organic Spa Tote II from Gemline

August 9, 2008

by John Simonetta

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Another example of the speed at which the green promotional products industry is changing is the second generation of the Organic Spa tote from the manufacturer Gemline. Like many of the wonderful bags from this manufacturer, this tote is made from 100% certified organic cotton fabric and azo-free…