John Simonetta

As the owner of the promotional items consultancy Proforma Green Marketing, I have confronted the truth that the world sometimes perceives marketing as a wasteful practice, often rightly so. However, marketing is still essential in every business.

Nonwoven is a Number 5 Plastic – Who Knew?

Well in that respect it seems I was wrong. There are a number of nonwoven bags from manufactures like Jetline and Hit Promotional Products that are recyclable. These bags have a recycle rating of 5 and number 5 plastics can be recycled through some local curbside programs.

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More Green Gift Ideas From An Ecopreneurist

My editor asked me to post a few more ideas on what an Ecopreneurist or any business interested in giving green gifts this year might give customers for the holidays. I wanted to approach the idea from two points.

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Debco: Is All Cotton Organic?

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry. Debco is now producing color versions of the econo natural 4oz shopping tote. The colors available are black, red, green, lime green, navy, and pink. The econo tote is very popular with Econpreneurist as the price of these units -$2.11- for the natural color tote places them…

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Green Gifts Ideas From An Ecopreneurist

My editor asked me to post a few more ideas on what an Ecopreneurist or any business interested in giving green gifts this year, might give customers for the holidays. I wanted to approach the idea from two points. First, I am in the promotional items business. For our industry the main purpose of gift giving is to say thank you to the clients you have done business with in the past year, and to keep your name in front…

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In Tough Times Cobranding May Be Best Bet For Non-Profits

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. Well, I am certainly not a doomsayer. However it does look like the economy is going to slow down over the next few months if not longer. Often it is marketing and giving that get hit first as companies focus on their core costs. This especially hits those…

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Recycling Symbols: A Review

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. When Proforma Green goes to events we often get asked questions on what the different recycling symbols on plastic items stand for. I thought this might be a question some of our readers would like answered as well and so decided to re-post here information on the symbols…

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Soy Candles, Ideas from PPAI Tradeshow

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. All you North American eco hotels, yoga studios, cafes, craft shops and spas, rejoice. There is finally a US company making soy candles in the US from US materials that can do large scale runs. Decarte Products pronounced “Da Kart” specializes in creating a premium fragrance 100% soy…

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100% Recycled PVC Flash Drives, Ideas from PPAI Tradeshow

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. There were a number of green and eco-friendly flash drives on display at the Promotional Products Association International (PPAI) event in Fort Worth last weekend including the T530 Riclado made from 100% Recycled PVC and show at the event by Hirsch Gift. Hirsch lists these items as being…

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Price Drop For Organic Cotton? Maybe. SanMar Takes Aim at AshCity Green Line

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. SanMar, one of the largest shirt manufacturers in the US, just got into the eco-friendly apparel game in a big way. The SanMar green site at http://www.sanmar.com/Green.html boasts 27 items, many that are eco-friendly versions of their very popular Port Authority band. Port Authority is normally ranked #1…

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