John Simonetta

As the owner of the promotional items consultancy Proforma Green Marketing, I have confronted the truth that the world sometimes perceives marketing as a wasteful practice, often rightly so. However, marketing is still essential in every business.

EarthDay Ideas: Event Planning

The one thing about large events, any large large event, is that they are going to produce a lot of trash. That trash can be an educational tool in the hands of the right Ecopreneurist – the way it is planned for and the way it is disposed of speaks volumes to how green your event truly will be.

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Video: Raining Rose Lip Balm Company

Raining Rose, Inc. was at the 2009 Dallas ASI show last week showing their line of 66% organic lip balms. They are USDA organic certified and I think these are great products for any Ecopreneurist looking for a different spin on giveaway items.

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Eco Friendly Thread?

Last year the race was on to figure out the best, safest and most sustainable printing methods for t-shirts and caps. Is it water based inks or veg/soy based dyes, or another option? That debate is still out there.

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Video: Big Thunder From Bag Makers

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see John’s blogs are designed to keep us up to date on the “greening” of his industry. Bag Makers, Inc. has come out swinging in the nonwoven tote category with their new Big Thunder nonwoven tote bags. These bags are made from #5 plastic and like other nonwovens can be recycled wherever #5 plastics are accepted. The Big Thunder’s claim to…

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99% Recycled Material Bike Jerseys

Here is a short story on the birth of a green promotional item and how a family-owned business became an Ecopreneurist in their own right.

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Owl 100% Recycled Deluxe Compu-Backpack

As we predicted, it seems 2009 is becoming the year of the great green push in our industry. Leeds is again up front with a number of functional and stylist additions to their Owl line of 51% & 100% recycled material bags, portfolios and totes (see certificate from Leeds website).

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Recycled Messenger Bag New from Gemline

Gemline, one of our favorite manufacturers for the style and quality of their green line of promotional items, is starting 2009 strong with the introduction of a number of new, green products.

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