Dave Sattler, Author at Ecopreneurist

Dave Sattler

Dave Sattler is a web marketing consultant with experience developing marketing analysis and strategy for companies like PetSmart, Intel, and MarketRx. Dave helps consumer product companies identify retail, ecommerce, word-of-mouth and social media strategies to engage with consumers. In his “spare time” Dave launched an eco-friendly clothing brand in 2007, Sattler Clothing.

Find a Brand for this Paper Water Bottle

December 9, 2008

by Dave Sattler

Are you a consumer products company looking for a new product that redefines and reinvigorates its product category, and is eco-friendly? Today could be your lucky day. Brandimage, one of the largest international design agencies in the world, has just the product for you. Jim Warner, Managing Director of Industrial Design, and his team recently launched the 360 Paper Water Bottle, an innovative, eco-friendly solution that needs a brand home. Each day, Americans throw out 60 million plastic bottles. Only…

The Changed Face of Marketing

December 1, 2008

by Dave Sattler

In 1953, almost 60 years ago, in his American Marketing Association presidential address, Professor Neil Borden of Harvard Business School, introduced the term “marketing mix” and in 1960 E. Jerome McCarthy supplemented that concept with the 4 P’s of Marketing. Ever since then, every student of marketing has learned the 4 P’s of marketing; Product, Pricing, Promotion, Placement. In recent years, and not for the first time, these once-seen as fundamental concepts are coming under scrutiny in the wake of…

Holiday Gift Books for the Eco-Entrepreneur

November 26, 2008

by Dave Sattler

Having a tough time trying to find that perfect gift for your ecopreneur? Below are just 4 oft-recommended books from a variety of topics that may interest the ever hard-to-buy-for ecopreneur. Best of luck on your holiday shopping and if you have any other books that you would recommend please let us know! Against the Gods – A worldwide bestseller for the ecopreneur that would enjoy a very interesting, historical perspective on entrepreneurialism and the concept of risk. Google book…

Sustainable Business Strategies in a Recession

November 17, 2008

by Dave Sattler

Maybe the title should instead read “How to Fail at ‘Greening’ Your Business”. Often times companies seem to approach “green” or eco-friendly as just another product attribute that can simply be added to packaging or website to reach the “green” consumer segment. In the rush to be eco-friendly, and due to the typical structure of many organizations, the marketing team will take the lead of the greening effort and, in the interest of time & energy, they’ll create a brilliant…

Try the New, Green Web 3.0

October 27, 2008

by Dave Sattler

With all the hype surrounding web 2.0, it seems odd that we are already talking about web 3.0, or what some are calling the semantic web. One of the key reasons driving the move towards a new web is the pending shortage of addresses. Both Google and Yahoo are moving towards the new semantic web, but today you can try it out on Truevert, the new Green Web Search Engine. So just what exactly is the future of the web?…