Paul Smith

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media. Who he has and wants to work with includes consumer, media, clean tech, NGOs, social ventures, and museums.

An Example of How to Go Green with Integrity: Act2GreenSmart bags

When is a soda bottle not a soda bottle? When it is a messenger bag. A tote. Or a laptop sleeve. Last year, the founders of Shoreline, an established maker of laptop jackets and sleeves, decided they would blend their environmental concern with the now practical alternative to petroleum based fabrics, recycled PET (aka plastic soda/water bottles) fabrics. And they succeeded, after much persistence, coming out with what would be the replacement for their current line, called Act2GreenSmart. A brave…

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GreenGraffitti : Greening Up the Dirty Business of Advertising

Advertising. It’s everywhere. It’s wasteful. It encourages overconsumption. It’s a menace to society. It sure makes a convenient scapegoat for many of society’s ills, doesn’t it? Well what if I were to tell you that there is now an eco friendly mode of advertising out there, that leaves the environment cleaner than before it was there? Yes. It exists. GreenGraffitti, a service of Netherlands based graphic design/marketing firm Hemshaven, creates ads using three ingredients: Dirty, high foot traffic urban sidewalks,…

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Urban Farming With a Twist: No Labor Required!

Living in the city, it’s natural that your thoughts may turn at one point or another to daydreaming about having your own produce generating garden. But then they just as quickly get tossed in the mental recycling bin as an impossibility. Or maybe not, but with your erratic schedule, it sits there, limping along. Maybe you’ve been wanting to participate in an urban farm or a community garden , but there again, your life gets in the way. My Farm…

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How to Make Large Events More Sustainable: Foldable Hotels!

Imagine you are Vancouver. Or Beijing. You have this obscure little event called the Olympics to host. There will be a short term high volume burst of people coming. Or you’re hosting a conference that regularly outstrips the available hotel capacity of the city you host it in, producing frustration, high costs, and long commutes for those having to stay out of town. What do you do? Build more hotels? That’s one solution, but what about the rest of the…

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Erasing Electronics Buyer Remorse

Recycling as an everyday practice has become more and more common these days. But what about all those gadgets you accumulate? What happens to them? There are many options out there, but for most, they involve more cost, effort, and time then our busy schedules or motivation will allow. Sure, there are some newer options such as Second Rotation, the company I profiled in January that quotes you a value for your product based on the condition you claim it’s…

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How to Green Your Summer Camping and BBQ

Walking down the street today, it’s clear that summer is here. Which for many leads to thoughts of road trips, camping, and festivals. All of which likely will involve eating. And unless you’re an ace fire starter, you’ll likely use Sterno, that bright pink goo that you just don’t go there, as far as what it’s made of. What else are you going to use? You might want to try Ecoflame. Their Warming Gel serves the same purpose, but is…

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A Practical Approach to Selling CFL in Developing Countries

How do you sell $2 CFL lightbulbs in Nicaragua, a country where the average monthly income is $60-$100? If you’re Llamadas Heladas, you do it by directly demonstrating the savings, and appealing to  their desire for reliable power. Let me back up. Nicaragua, especially in the rural areas, is a place that largely depends on generators for power. And it often goes out, due to various reasons, including too much power usage. People are quite price conscious there. Putting those…

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Terracycle + Office Max = Innovative Green Office/School Supplies

Terracycle is most known for their reuse of plastic soda bottles as packaging for their Worm Poop gardening products. While these initial products are definitely to be commended, it’s their recent move into office and school products in conjunction with Office Max that stands to make an even more profound impact. Many people spend a great deal of time working in offices, and to have a mainstream supplier actively promoting awareness about the value of using green office products will…

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Europe: Leading the Way in Sustainable Innovation?

You could mistakenly believe, judging by all the press about US cleantech, renewable energy, and green business ventures, that the hub for all things green and innovative is the US. Far from it. If Enviu, from which I learned  and wrote about Happy Shrimp has their way, Europe will step forward strongly as a leader in fostering, developing, and supporting innovative sustainable ventures. Enviu, together with 8 other innovation labs from Spain, Denmark, Poland, France, Sweden, Switzerland, Belgium, Germany, and…

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