Paul Smith

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media. Who he has and wants to work with includes consumer, media, clean tech, NGOs, social ventures, and museums.

Verterra: Decidedly Non-Granola Compostable Plates

verterra leaf based compostable bowlsI just had a bowl of cereal, in a palm leaf. No I’m not on a tropical island. Nor am I on a eco commune. I’m here in snowy Grass Valley, trying out the new line of compostable serviceware from Verterra. And I have to say I’m very impressed.

I’ve used quite a lot of eco friendly compostable/biodegradable plates, utensils, cups, etc. in my time, and these are the best I’ve come across.

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The Next Green Building Material: Loofah?!

Look in your bathroom. Got a loofah in there? Ever used one? You know, like a sea sponge? Now think about it being used for building houses. Huh!? This is exactly what’s happening right now in Paraguay. Elsa Aldivar, a social activist teamed up with Pedro Padros, an industrial engineer to make this happen. It didn’t happen right away. Aldivar was searching for a way to give women an earth friendly way to generate income, and encouraged them to cultivate…

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How to Save Water, Increase Activity, and Be Art at the Same Time: An Upside Down Umbrella?!

Looking outside my window, the sky is cloudless, bright, a slight breeze. And it’s December, normally a time of frequent rain. While we here in the Sierra Foothills are not yet facing a water shortage, many people in the world are. And in places that do get sufficient rain, they may be lacking in opportunities to be physically active during the rainy season. The Watree addresses both of these issues, in a device that some would say looks like an…

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EcoDrive: A Backseat Driver With the Planet and Your Pocketbook in Mind

[social_buttons] When I say the name Fiat, what comes to mind? If you’re American, the words, “Fix It Again, Tony” may come to mind, recalling the days when Fiats were a more common sight on these shores, and had a less than stellar reputation for reliability. But if you’re in Europe, a very different set of words may come to mind: Efficient. Stylish. Innovative. Really? Yes. The latest example of that is EcoDrive. What is it, aside from a catchy…

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On Demand Warehousing: The Smart, Green Option in This Uncertain Economy

Ah, the internet, what an amazing tool you are for helping businesses grow. Or even exist. You allow so much more to happen for so many more people than in the past.  And yet, there’s only so much you can do online, if you deal in physical products. They need to be stored somewhere. Packed. Shipped. Returned. All necessary, and yet for most entrepreneurs, something they’d rather not deal with. You’ve come up with a product line that more and…

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The Quickest Way To Begin Greening Your House

Quick – What’s the easiest way to reduce your energy use and costs in your home? Better Insulation, perhaps? Solar panels on the roof? Microturbine on the lawn? All valid ways, but there’s an even more direct path. Your thermostat. If it’s more then an orange pointer to a temperature, in other words programmable, you have the power to make significant changes in your energy footprint. And yet you don’t. Why? For many, it’s just too complex, intimidating, and just…

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Making Carbon Offsets Actually Work. Affordably.

Carbon offsets are a great idea, in theory. Buy a carbon offset, which goes to renewable energy or carbon absorbing projects, and increase the health of the planet, right? Not so clear cut, unfortunately. The path from offset purchase to impact made has been muddied by lack of transparency on how much of your money paid goes to purchasing actual offsets versus to the company you bought them from, does it actually help further already happening projects, and might it…

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How To Get Your Green Voice Heard!

So let’s say you’re a green business owner. Or an environmental non-profit. Or a green blogger. No matter what you do, on a basic level, you want more people to know about what you do. Advertising can work. An online presence in social media/network outlets can work. But what if you want people to hear your voice – your real voice, on the radio? Sure, you can contact radio stations and podcast creators and make a case for being invited…

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Green Wine? Yes. How?

This morning as I woke up to my clock radio, the one minute Project Green segment came on the Rush Limbaugh leaning KNCO AM. It reported on a recent meeting of California wine growers, all 26 of which are talking preliminary to major efforts to green their operations, product, and packaging. Somehow this doesn’t surprise me. Vintners are acutely aware of the health of their environment, their plants, and the resulting product. With the refined and particular tastes of many…

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