These days it seems everybody has some sort of recycled/eco friendly paper offering. So what’s the big deal about a Swedish offering making it’s US debut on Earth Day this year?
White Lines factory reuses their carbon emissions in a closed loop, making for zero CO2 emissions, for one. Then they offset what they can’t reuse (transportation, etc) via planting trees in Africa, as coordinated by environmental consultancy U&W (interestingly pronounced “You & We” in Swedish) The wood used for the paper comes from locally sourced, sustainably managed forests, and woodchip waste from sawmills. And every package tells you the precise carbon footprint, the materials traced back to the source.
And then it gets interesting.