The iconic motorcycle company Harley-Davidson, in partnership with The Nature Conservancy (TNC), aims to plant 50 million trees by 2025 as part of its Renew the Ride initiative.
Considering the media stereotype of the average Harley rider, it might surprise you that this American classic motorcycle company is interested in planting trees, but with a little thought, it’s almost a no-brainer for companies that promise a great outdoors experience as part of their brand’s appeal to support conservation and reforestation efforts.
“We are dedicated to preserving the open road for future generations of riders. Our partnership with The Nature Conservancy gives us an opportunity to mobilize our global community to help achieve this mission.” – Mark-Hans Richer, chief marketing officer, Harley-Davidson
For Harley’s Renew the Ride program, which is part of the company’s sustainability initiatives, the Harley-Davidson Foundation is committing to donating a series of annual grants (totaling $550,000), which will go to support TNC’s worldwide Plant a Billion Trees program. The program has already reforested more than 14,000 acres of land, and planted more than 14 million trees in the Brazilian rainforest over the last 6 years, so bringing a passionate community such as Harley-Davidson’s on board with TNC’s efforts could help it increase its reach and impact.
“We are inspired by this partnership. As a brand and a community, Harley-Davidson has made a major commitment to helping restore some of our planet’s most important places.” – Geof Rochester, managing director, The Nature Conservancy
To celebrate the partnership with The Nature Conservancy, Harley-Davidson and its community of riders and dealers planted 1000 longleaf pines this month in South Quay Sandhills Natural Area Preserve in southeastern Virginia, and have committed to support the planting of 110,000 trees (an estimated 200 acres) in the region over the next couple of months.
The company also partnered with TNC and Milwaukee’s Urban Ecology Center to plant 110 trees in the Menomonee River Valley, near the Harley-Davidson Museum, as part of an ongoing revitalization project in the region.
Find out more about Harley-Davidson’s Renew the Ride initiative at the company website.
[Image: © Harley-Davidson]