Quirky Makes Invention Accessible: Coming Today to a TV Near You!

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How easy is it to invent something? Maybe not that hard, but how easy is it to make it count. Really hard. Innovation is the single most important thing that sets us apart as a species, yet our society itself can be the hardest roadblock for innovative solutions to the toughest challenges we face today.

A firm called Quirky is trying to change all that! Quirky is a crowd-sourced and an open innovation platform that encourages creative thinking and solutions.

“For centuries, becoming an “inventor” has been a hard gig to crack. Complexities relating to financing, engineering, distribution, and legalities have stood in the way of brilliant people executing on their great ideas.”

Since launching in 2009, Quirky has rapidly changed the way the world thinks about product development.

“We bring two brand new consumer products to market each week, by enabling a fluid conversation between a global community and Quirky’s expert product design staff. The world influences our business in real-time, and we share our revenue directly with the people who helped us make successful decisions.”

So what exactly is Quirky?

Simple. You submit your ideas. If they are good enough they make it big and you make money. You can also “influence” other submitted ideas and earn money. There you have it, an attractive platform that encourages better products and neat ideas.

Frank Piller talks about what makes Quirky a great hub for creativity and aptly defines Quirky by saying “..think of idea contests meeting micro-financing meeting open development“.

So who “invented” Quirky?

Quirky was founded by Ben Haufman when he was 20 years old! His entrepreneurial journey started during his senior year of high school with the founding of an iPod accessory company called mophie. His invention, mophie won “Best of Show” at MacWorld 2006 and Ben discovered his passion for involving people around the world in the development of new consumer products. Ben sold mophie in August of 2007 and focused his efforts on bringing his idea of ‘social product development’ to the next level. After two years of research and development on the unique technology platform that became the foundation of his future work, Ben publicly launched Quirky in June of 2009.

Now after launching super successful products like these and boasting  a community of nearly 60,000 innovators, Quirky is going to debut at a television near you. *Drumroll*

All of this creative craziness is going to be showcased in The Sundance Channel’s new show Quirky that premiers today August 30th at 10 pm. The theme of the reality show is the same as the business. Watch the trailer here.

Each episode, the Quirky team of design and fabrication geniuses select two product ideas submitted by their online community that seek to solve everyday problems. As the clock counts down, the hopeful inventors are guided through the high-stakes world of innovation from simple sketch to working prototype. Then Quirky shares the profits with all the contributors, including a global group of connected collaborators.

The first episode of Quirky greenlights the Ventu, an all-in-one pasta strainer, mixing, and serving bowl dreamed up by a suburban mom. Also in the pipeline is Pivot Power, a flexible power strip that could change the life of its student creator.  In the spirit of the debut, Jeff McIntire-Strasburg of Sustainablog talks about some quirky green tech finds! Watch the show and let us know what you think. In the meantime stay Quirky!


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