Jamie Oliver and Individual Social Responsibility: A Food Revolution

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Image Credit: JamieOliver.com

Jamie Oliver has a big ambition: to begin a revolution that will change the way America thinks about food.  Obesity is a serious health concern, sadly among all age-groups across the country. Jamie wants to change that, from the ground up. Jamie is a celebrated chef and TV personality, from the England who has brought healthy eating into focus.

In 2010 Jamie was awarded the prestigious TED Prize to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.

Armed with all his experience and a real passion to get people cooking from scratch, Jamie produced and stared in his first U.S. prime-time network series, Jamie Oliver’s Food Revolution on ABC.

His program revolves around these areas-

  • More cooking at home-  Jamie believes the biggest problem facing Americans is that fewer and fewer people cook at home. This means lesser control on ingredients and methods, leading to indifference while eating out. Jamie wants a nationwide network of community kitchens where anyone can go to learn basic home cooking.
  • Freshly cooked meals at school- Our kids are what they eat. Its has a bearing on their health and school grades. Parents need to get together and demand better food for their kids. Jamie wants parents to start a Food Revolution in their child’s school.
  • Cooking in the community- A food revolution requires community participation to be effective. Jamie is taking the Food Revolution truck, a mobile food classroom and flagship center for the Food Revolution everywhere. He wants cooking courses to be available in church halls, community and healthcare centers and the workplace.
  • Corporations- Jamie wants to promote culture change and encourage community investment on several levels: Food industry – help to tackle obesity by producing better food products and labeling products in a more honest way; Healthcare sector – investing in future health means cost savings down the line; Corporate Canteens – provide better food for employees in company canteens and provide cooking classes for employees to give them the skills they need to be healthy.

Why is Jamie calling this a “Revolution”?

Adopting the simple strategies like the above will result in a never ending spiral towards better health for families and the planet.

  • By cooking more, families will learn more about where their food is coming from, realize how much more “tastier” food is when prepared from fresh ingredients and appreciate the earth and her bounty. Cooking at home also helps reducing food waste that is posing great challenges and is a shameful waste of resources.
  • Families will buy and demand local produce, boosting small farmers.
  • While eating out, Americans will choose healthier options, encouraging restaurants to make their menus healthier and tastier.
  • Parents and children can develop a strong emotional bond while working together in the kitchen and eating a delicious home cooked meal. This has far-reaching benefits on overall well-being of a family.
  • Demand for processed food will decrease and prompt corporations to sell better food products.
  • Food packaging waste will be reduced lowering environmental impact.
  • Families and children will be healthier, energetic, smarter reducing healthcare costs.
  • The choices that Americans make will ultimately change the way food is grown, bought and consumed.

Can one man or woman start a revolution? Jamie Oliver is showing us that it can be done. Jamie is a great example of how each one of us can practice “Individual Social Responsibility”. Jamie is doing what he does best, to bring about social and environmental responsibility. Jamie says:

“This Food Revolution is about saving America’s health by changing the way people eat; It’s a movement for you, your family and your community. If you care about your kids and their future, take this revolution and make it your own. Educate yourself about food and cooking, and find out what your child is eating at school. Make only a few small changes and magical things will happen. Switching from processed to fresh food will not only make you feel better, it will also add years to your life.”

I agree. Magically things will surely happen.


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