This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
Like your 3M Post-it notes but are concerned about their impact on the environment?
Well so is 3M and starting in 2007 they started to provided eco-friendly versions of all their basic products called Post-it® Recycled Notes.
Is this green washing or real concern?
I suspect neither and both. Really I think it has to do with their bottom line and the growing chorus of folks that want green alternatives in the office. So the more we support items like a green Post-it the more will be sold and the more the idea will work itself into the fabric of 3M.
Also right now they only offer 30% postconsumer content. Come on 3M you can do better than that. Many of our other vendors selling a similar product do.
From the 3M website,”We are committed to designing and sourcing responsibly from an environmental standpoint. ALL Post-it® paper is sourced from paper mills that are certified for sustainable management practices. (Includes SFI and PEFC.) Our Post-it® Recycled Notes include a minimum of 30% postconsumer content and don’t forget—ALL Post-it® Notes are recyclable!”
For more information on these items check out the 3M website or contact me at email@example.com.