This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.
The world often perceives marketing as a wasteful practice. However, it is still essential in every business.
The good news is that companies like ours, proformagreen.com are manufacturing with greener, more resourceful printing processes and materials now more than ever. Mugs, pens, tote bags, the list continues to grow of items that are both eco-friendly and/or promote eco-friendly lifestyles.
My name is John Simonetta and I want to let businesses know that they really can go green. From packaging to uniforms to promotional items to printing needs, there are cost effective marketing solutions that allow businesses to lower their impact on the planet without sacrificing the quality of their brand.
In my posts I will highlight some of the new promotional and print solutions that are now available to businesses and organizations looking to Go Green with marketing collateral.
Photo Credit: spoons at Flickr Under Creative Commons License
Read More About Marketing:
Eco Libris: Le Mailing Vert – the French Green Version of Direct Marketing
Natural Marketing Institute, Nielsen Value LOHAS Mart At $209 bn
Creating a Web Site for Your Green Business